Our Job Oriented Digital Marketing Course
Digital Marketing is the vast Technology. The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. Workmates Academy provide Digital Marketing Course in Jaipur Digital Marketing has great standard features, like easy content authoring, user friendly, Search engine friendly, Optimized for lead generation
It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.
"by 2020, Digital Marketing professionals are expected to grow exponentially faster than those in other professionals"
Workmates Academy provide best Digital Marketing Course in Jaipur. In our Digital Marketing Course we will teach you the Importance of Digital Marketing, Tools of Digital Marketing, On-page Optimization, Off-page Optimization. At Workmates Academy, we provide highly experienced and devoted teachers who will teach you step-by-step to gain mastery on each Topic. It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
After completing the Digital Marketing course, you can work as
- Digital Marketer
- PPC Executive
- Content Marketer
- Headliner Writer.
The Digital Marketing Course is suitable for those who pursuing computer science and non-computer science and for those who completed their Graduation and wanted a bright future in IT Industry.
Software and Technologies
- Instructor with more than 10 years of experience in the industry
- Information from basic information to advanced techniques, practical training was packed.
- Digital marketing courses are most suitable for computer science students and advanced level users and who learn quickly while performing.
- The curriculum content has been prepared by considering the current industry standards in digital marketing and job market.
- Practical work at the end of each session
- Weekly online and offline exams to pay better attention to learning
MODULE 1
INTRODUCTION TO DIGITAL MARKETING AND CREATION OF DIGITAL MARKETING STRATEGY
- Brief idea of Digital Marketing
- Importance of Digital Marketing
- Tools of Digital Marketing
- Process of Digital Marketing
- Understanding Digital marketing mix
- Creating digital marketing strategy using different digital tools
- Tracking strategy & upgrading it when required
- Practical 3-4 Session: Creating Digital marketing strategy for different product range
- Visibility Fundamentals
- Introduction To Visibility
- Visibility Types
- Visibility Examples
- Importance Of Visitors Engagement
- Introduction To Visitors Engagement
- Role Of Visitors Engagement
- Visitors Engagement Examples
- How To Target Web Traffic?
- Inbound
- Outbound
- Introduction To Conversion Leads
- Conversion Types
- Conversion Process Basics
- Introduction To Retention
- Importance Of Retention
- Retention Types
- Performance Evaluation
- Importance Of Performance Evaluation
- Aligning Internet With Business Objectives
- Basics Of Digital Marketing Channels
- Digital Marketing Case Studies
- User Behaviour & Navigation
- Branding & User Experience
- Digital Marketing Terminology
- PPC(pay per click)
- CPC(cost per click)
- CPM(cost per mille)
- CTR(click through rate)
- SERPs(search enginer results page)
- Abandonment Rate
- Conversion Rate
- SEO(search engine optimization)
- SMM(social media marketing)
- B2B
- B2C
- FMCG
- Choose A Business
- Situational Analysis
- Identify Clearly Defined Business Objectives
- Map Business Objectives To Digital Goals And Targets
- Select Appropriate Digital & Social Channels, SEO, PPC, Display, Social Networks, Affiliate, Email & Mobile Etc.
- Develop A Measurement Framework, Clear KPIs, Actuals V/S Projections, Mapping Outcomes To Scorecard
- Internet Marketing Concept & Methods
- Keywords Research and Analysis
- Website Architecture Review
- Competitive Analytics
- How the search engine works?
- Google Search Engine Architecture
- Marketing Plan
MODULE 2
MARKET RESEARCH AND ANALYSIS
- Web Analysis
- products Analysis
- Services Analysis
- Category Analysis
- Industry Analysis
- Competitors Analysis
- Case Studies
- Market Research Project Reporting
- Importance Of Market Research & Analysis In Digital Marketing
MODULE 3
SEARCH ENGINE OPTIMIZATION(SEO)
INTRODUCTION
Introduction To SEO
- How Search Engine Works
- Introduction To Robots
- Introduction To Bots
- Introduction To Crawlers
- Introduction To Spiders
- What Is Crawling?
- What Is Caching?
- What Is Indexing?
- Role Of Robots In SEO
- Role Of Users In SEO
- Role Of Browsers In SEO
- What Are Impressions?
- What Are Clicks?
- Introduction To Bounce Rate
- How Google Works
- How Yahoo Works
- How MSN Works
- How Bing Works
- Introduction To Search Engine Algorithms
- Understanding Google Algorithms
- Understanding Yahoo Algorithms
- Understanding MSN Algorithms
- Understanding Bing Algorithms
- What Are Landing Pages?
- Google Operator Shortcuts Understanding
ON-PAGE OPTIMIZATION
- Initial Site Analysis
- Title and Meta Tag Creation
- Website Content Optimization
- Website Speed & Performance
- User Experience
- URL Structure Analysis
- Anchor Text Optimization
- Image Optimization
- htaccess Uses and Optimization
- Robots.txt and Sitemap
OFF PAGE OPTIMIZATION
- Understanding Hyperlinks
- Black Hat SEO techniques
- Linking Building Methodology
- Types of Backlinking Methods
- Benefits of Link Building
- Understanding PageRank Concept
- Competitive Analysis
- Advanced Search Operators
- LOCAL SEO
- Introduction to Local SEO
- Tools for Local SEO
- Google Places optimization
MODULE 4
SOCIAL MEDIA MARKETING(SMM)
- What is Social Media?
- Benefits of using Social Media
- Social Media Metrics in SEO
- Future Trends
- Social Media Tools
- SMM Strategies & Planning
- Link Building vs. Brand Building
MODULE 5
VARIOUS DIGITAL MARKETING METHODS
SOCIAL MEDIA MARKETING-
- Understanding Social Media Marketing
- Marketing on Social Networking Websites
- Session 1- Detailed discussion on Facebook marketing
- Session 2- Detailed discussion on Twitter marketing
- Session 3- Detailed discussion on LinkedIn marketing
- Session 4- Detailed discussion on YouTube marketing
- Viral Marketing
- Creating Social Media Marketing Strategy
EMAIL MARKETING-
- Understanding E-mail marketing
- Best Practices of E-mail marketing
- Writing quality creative e-mail content
- Using Software for Digital Marketing
- Biggest challenge in Email Marketing
ONLINE ADVERTISING-
- Understanding Online marketing & its types
- Display Advertising: Banner, Rich Media, Pop ups ads
- Contextual Advertising: In-text, In -image, In-video ads
- Tracking & measuring ROI of online advertising
- Creating Online Advertising strategy
E-COMMERCE MARKETING-
- What is E -commerce
- Studying E-commerce website and their features
- Upcoming trends of E-commerce websites
- Building E-commerce marketing strategy
MOBILE WEB MARKETING-
- Understanding Mobile web marketing
- Fundamentals of Mobile marketing
- Detailed discussion on advertising on mobile
- Targeting marketing on mobile through apps, location & search engines
- SMS marketing
MODULE 6
- SALES FUNNEL
- Introduction
- Phases of sales funnel
- Creation of sales funnel from scrath
- Applications of sales funnel in content marketing
MODULE 7: LIVE PROJECT