हमारे जॉब ओरिएंटेड डिजीटल मार्केटिंग कोर्स
डिजिटल विपणन विशाल प्रौद्योगिकी है दुनिया डिजिटल जा रही है और वर्ष 2020 तक, भारत सहित दुनिया भर की सभी कंपनियों में ऑनलाइन उपस्थिति होगी और इस तरह से कई कैरियर के अवसरों का निर्माण होगा। Workmates Academy जयपुर में डिजिटल मार्केटिंग कोर्स प्रदान करते हैं डिजिटल मार्केटिंग में महान मानक सुविधाएं हैं, जैसे कि आसान सामग्री संलेखन, उपयोगकर्ता के अनुकूल, इंजन अनुकूल खोज, लीड पीढ़ी के लिए अनुकूलित
यह एक प्रगतिशील क्षेत्र है हर दिन प्रौद्योगिकी के विकास के साथ, आपको अपने डिजिटल विपणन कौशल को लगातार विकसित करना है ताकि आपके कैरियर में वृद्धि हो रही हो।
"2020 तक, डिजिटल मार्केटिंग पेशेवरों को अन्य पेशेवरों की तुलना में तेजी से बढ़ने की उम्मीद है"
Workmates Academy जयपुर में सर्वश्रेष्ठ डिजिटल मार्केटिंग कोर्स हमारे डिजिटल मार्केटिंग कोर्स में हम आपको डिजिटल मार्केटिंग का महत्व, डिजिटल मार्केटिंग, ऑन-पेज ऑप्टिमाइज़ेशन, ऑफ-पेज ऑप्टिमाइजेशन के साधन सिखेंगे। Workmates Academy में, हम अत्यधिक अनुभवी और समर्पित शिक्षकों को उपलब्ध कराते हैं जो आपको हर विषय पर स्वामित्व हासिल करने के लिए कदम-दर-चरण सिखाना सीखेंगे। यह आपको विभिन्न करियर विकल्प प्रदान करता है। यदि आप कोडिंग से प्यार करते हैं, तो आप वेब डिजाइनिंग के लिए जा सकते हैं या यदि आप एक जन्म लेखक हैं, तो सामग्री विपणन के लिए जाएं और इसी तरह
डिजिटल मार्केटिंग पाठ्यक्रम पूरा करने के बाद, आप के रूप में काम कर सकते हैं
- डिजिटल बाज़ारिया
- पीपीसी कार्यकारी
- सामग्री बाज़ारिया
- हेडलाइनर लेखक
- डिजिटल मार्केटिंग कोर्स उन लोगों के लिए उपयुक्त है जो कंप्यूटर साइंस और गैर-कम्प्यूटर साइंस का पीछा करते हैं और जो अपने स्नातक स्तर की पढ़ाई पूरी करते हैं और आईटी उद्योग में उज्ज्वल भविष्य चाहते हैं
पात्रता मापदंड
10+2, Any graduate
पाठ्यक्रम शुल्क
Total Fee
INR 15,000.00/-
Joining Fee
INR 7,500.00/-
Reg. Fee
INR 1000.00/-
पाठ्यक्रम अनुसूची
Duration
6 months
Days
5 days/week
Time
3.00 hrs/day
कैरियर की संभावनाएं
Content Writer
Digital Marketer
Link Builder
SEO Expert
Social media Specialist
Software and Technologies
Google Adsense, Google Adwords, Google Webmaster, Adroll, Copyscape, Google Analytics, Google Keyword Planner, Google my Business, Google Page Speed, Google Responsive Tester, Google Trends, MailChimp, MozBar, Retargeter, SEM Rush
Google Adsense
Google Adwords
Google Webmaster
Adroll
Copyscape
Google Analytics
Google Keyword Planner
Google my Business
Google Page Speed
Google Responsive Tester
Google Trends
MailChimp
MozBar
Retargeter
SEM Rush
- उद्योग में 10 साल से अधिक अनुभव वाले प्रशिक्षक
- मूलभूत जानकारी से लेकर उन्नत तकनीकों तक की जानकारी व्यावहारिक प्रशिक्षण पैक की गई।
- डिजिटल मार्केटिंग कोर्स कंप्यूटर साइंस के छात्रों और उन्नत स्तर के उपयोगकर्ताओं के लिए सबसे उपयुक्त है और जो प्रदर्शन करते समय तेज़ी से सीखते हैं।
- डिजिटल मार्केटिंग और नौकरी बाजार में मौजूदा उद्योग मानकों पर विचार करके पाठ्यक्रम सामग्री तैयार की गई है।
- प्रत्येक सत्र के अंत में व्यावहारिक कार्य
- सीखने पर बेहतर ध्यान देने के लिए साप्ताहिक ऑनलाइन और ऑफ़लाइन परीक्षा
- उद्योग में 10 साल से अधिक अनुभव वाले प्रशिक्षक
- मूलभूत जानकारी से लेकर उन्नत तकनीकों तक की जानकारी व्यावहारिक प्रशिक्षण पैक की गई।
- डिजिटल मार्केटिंग कोर्स कंप्यूटर साइंस के छात्रों और उन्नत स्तर के उपयोगकर्ताओं के लिए सबसे उपयुक्त है और जो प्रदर्शन करते समय तेज़ी से सीखते हैं।
- डिजिटल मार्केटिंग और नौकरी बाजार में मौजूदा उद्योग मानकों पर विचार करके पाठ्यक्रम सामग्री तैयार की गई है।
- प्रत्येक सत्र के अंत में व्यावहारिक कार्य
- सीखने पर बेहतर ध्यान देने के लिए साप्ताहिक ऑनलाइन और ऑफ़लाइन परीक्षा
MODULE 1
INTRODUCTION TO DIGITAL MARKETING AND CREATION OF DIGITAL MARKETING STRATEGY
- Brief idea of Digital Marketing
- Importance of Digital Marketing
- Tools of Digital Marketing
- Process of Digital Marketing
- Understanding Digital marketing mix
- Creating digital marketing strategy using different digital tools
- Tracking strategy & upgrading it when required
- Practical 3-4 Session: Creating Digital marketing strategy for different product range
- Visibility Fundamentals
- Introduction To Visibility
- Visibility Types
- Visibility Examples
- Importance Of Visitors Engagement
- Introduction To Visitors Engagement
- Role Of Visitors Engagement
- Visitors Engagement Examples
- How To Target Web Traffic?
- Inbound
- Outbound
- Introduction To Conversion Leads
- Conversion Types
- Conversion Process Basics
- Introduction To Retention
- Importance Of Retention
- Retention Types
- Performance Evaluation
- Importance Of Performance Evaluation
- Aligning Internet With Business Objectives
- Basics Of Digital Marketing Channels
- Digital Marketing Case Studies
- User Behaviour & Navigation
- Branding & User Experience
- Digital Marketing Terminology
- PPC(pay per click)
- CPC(cost per click)
- CPM(cost per mille)
- CTR(click through rate)
- SERPs(search enginer results page)
- Abandonment Rate
- Conversion Rate
- SEO(search engine optimization)
- SMM(social media marketing)
- B2B
- B2C
- FMCG
- Choose A Business
- Situational Analysis
- Identify Clearly Defined Business Objectives
- Map Business Objectives To Digital Goals And Targets
- Select Appropriate Digital & Social Channels, SEO, PPC, Display, Social Networks, Affiliate, Email & Mobile Etc.
- Develop A Measurement Framework, Clear KPIs, Actuals V/S Projections, Mapping Outcomes To Scorecard
- Internet Marketing Concept & Methods
- Keywords Research and Analysis
- Website Architecture Review
- Competitive Analytics
- How the search engine works?
- Google Search Engine Architecture
- Marketing Plan
MODULE 2
MARKET RESEARCH AND ANALYSIS
- Web Analysis
- products Analysis
- Services Analysis
- Category Analysis
- Industry Analysis
- Competitors Analysis
- Case Studies
- Market Research Project Reporting
- Importance Of Market Research & Analysis In Digital Marketing
MODULE 3
SEARCH ENGINE OPTIMIZATION(SEO)
INTRODUCTION
Introduction To SEO
- How Search Engine Works
- Introduction To Robots
- Introduction To Bots
- Introduction To Crawlers
- Introduction To Spiders
- What Is Crawling?
- What Is Caching?
- What Is Indexing?
- Role Of Robots In SEO
- Role Of Users In SEO
- Role Of Browsers In SEO
- What Are Impressions?
- What Are Clicks?
- Introduction To Bounce Rate
- How Google Works
- How Yahoo Works
- How MSN Works
- How Bing Works
- Introduction To Search Engine Algorithms
- Understanding Google Algorithms
- Understanding Yahoo Algorithms
- Understanding MSN Algorithms
- Understanding Bing Algorithms
- What Are Landing Pages?
- Google Operator Shortcuts Understanding
ON-PAGE OPTIMIZATION
- Initial Site Analysis
- Title and Meta Tag Creation
- Website Content Optimization
- Website Speed & Performance
- User Experience
- URL Structure Analysis
- Anchor Text Optimization
- Image Optimization
- htaccess Uses and Optimization
- Robots.txt and Sitemap
OFF PAGE OPTIMIZATION
- Understanding Hyperlinks
- Black Hat SEO techniques
- Linking Building Methodology
- Types of Backlinking Methods
- Benefits of Link Building
- Understanding PageRank Concept
- Competitive Analysis
- Advanced Search Operators
- LOCAL SEO
- Introduction to Local SEO
- Tools for Local SEO
- Google Places optimization
MODULE 4
SOCIAL MEDIA MARKETING(SMM)
- What is Social Media?
- Benefits of using Social Media
- Social Media Metrics in SEO
- Future Trends
- Social Media Tools
- SMM Strategies & Planning
- Link Building vs. Brand Building
MODULE 5
VARIOUS DIGITAL MARKETING METHODS
SOCIAL MEDIA MARKETING-
- Understanding Social Media Marketing
- Marketing on Social Networking Websites
- Session 1- Detailed discussion on Facebook marketing
- Session 2- Detailed discussion on Twitter marketing
- Session 3- Detailed discussion on LinkedIn marketing
- Session 4- Detailed discussion on YouTube marketing
- Viral Marketing
- Creating Social Media Marketing Strategy
EMAIL MARKETING-
- Understanding E-mail marketing
- Best Practices of E-mail marketing
- Writing quality creative e-mail content
- Using Software for Digital Marketing
- Biggest challenge in Email Marketing
ONLINE ADVERTISING-
- Understanding Online marketing & its types
- Display Advertising: Banner, Rich Media, Pop ups ads
- Contextual Advertising: In-text, In -image, In-video ads
- Tracking & measuring ROI of online advertising
- Creating Online Advertising strategy
E-COMMERCE MARKETING-
- What is E -commerce
- Studying E-commerce website and their features
- Upcoming trends of E-commerce websites
- Building E-commerce marketing strategy
MOBILE WEB MARKETING-
- Understanding Mobile web marketing
- Fundamentals of Mobile marketing
- Detailed discussion on advertising on mobile
- Targeting marketing on mobile through apps, location & search engines
- SMS marketing
MODULE 6
- SALES FUNNEL
- Introduction
- Phases of sales funnel
- Creation of sales funnel from scrath
- Applications of sales funnel in content marketing
MODULE 7: LIVE PROJECT
MODULE 1
INTRODUCTION TO DIGITAL MARKETING AND CREATION OF DIGITAL MARKETING STRATEGY
- Brief idea of Digital Marketing
- Importance of Digital Marketing
- Tools of Digital Marketing
- Process of Digital Marketing
- Understanding Digital marketing mix
- Creating digital marketing strategy using different digital tools
- Tracking strategy & upgrading it when required
- Practical 3-4 Session: Creating Digital marketing strategy for different product range
- Visibility Fundamentals
- Introduction To Visibility
- Visibility Types
- Visibility Examples
- Importance Of Visitors Engagement
- Introduction To Visitors Engagement
- Role Of Visitors Engagement
- Visitors Engagement Examples
- How To Target Web Traffic?
- Inbound
- Outbound
- Introduction To Conversion Leads
- Conversion Types
- Conversion Process Basics
- Introduction To Retention
- Importance Of Retention
- Retention Types
- Performance Evaluation
- Importance Of Performance Evaluation
- Aligning Internet With Business Objectives
- Basics Of Digital Marketing Channels
- Digital Marketing Case Studies
- User Behaviour & Navigation
- Branding & User Experience
- Digital Marketing Terminology
- PPC(pay per click)
- CPC(cost per click)
- CPM(cost per mille)
- CTR(click through rate)
- SERPs(search enginer results page)
- Abandonment Rate
- Conversion Rate
- SEO(search engine optimization)
- SMM(social media marketing)
- B2B
- B2C
- FMCG
- Choose A Business
- Situational Analysis
- Identify Clearly Defined Business Objectives
- Map Business Objectives To Digital Goals And Targets
- Select Appropriate Digital & Social Channels, SEO, PPC, Display, Social Networks, Affiliate, Email & Mobile Etc.
- Develop A Measurement Framework, Clear KPIs, Actuals V/S Projections, Mapping Outcomes To Scorecard
- Internet Marketing Concept & Methods
- Keywords Research and Analysis
- Website Architecture Review
- Competitive Analytics
- How the search engine works?
- Google Search Engine Architecture
- Marketing Plan
MODULE 2
MARKET RESEARCH AND ANALYSIS
- Web Analysis
- products Analysis
- Services Analysis
- Category Analysis
- Industry Analysis
- Competitors Analysis
- Case Studies
- Market Research Project Reporting
- Importance Of Market Research & Analysis In Digital Marketing
MODULE 3
SEARCH ENGINE OPTIMIZATION(SEO)
INTRODUCTION
Introduction To SEO
- How Search Engine Works
- Introduction To Robots
- Introduction To Bots
- Introduction To Crawlers
- Introduction To Spiders
- What Is Crawling?
- What Is Caching?
- What Is Indexing?
- Role Of Robots In SEO
- Role Of Users In SEO
- Role Of Browsers In SEO
- What Are Impressions?
- What Are Clicks?
- Introduction To Bounce Rate
- How Google Works
- How Yahoo Works
- How MSN Works
- How Bing Works
- Introduction To Search Engine Algorithms
- Understanding Google Algorithms
- Understanding Yahoo Algorithms
- Understanding MSN Algorithms
- Understanding Bing Algorithms
- What Are Landing Pages?
- Google Operator Shortcuts Understanding
ON-PAGE OPTIMIZATION
- Initial Site Analysis
- Title and Meta Tag Creation
- Website Content Optimization
- Website Speed & Performance
- User Experience
- URL Structure Analysis
- Anchor Text Optimization
- Image Optimization
- htaccess Uses and Optimization
- Robots.txt and Sitemap
OFF PAGE OPTIMIZATION
- Understanding Hyperlinks
- Black Hat SEO techniques
- Linking Building Methodology
- Types of Backlinking Methods
- Benefits of Link Building
- Understanding PageRank Concept
- Competitive Analysis
- Advanced Search Operators
- LOCAL SEO
- Introduction to Local SEO
- Tools for Local SEO
- Google Places optimization
MODULE 4
SOCIAL MEDIA MARKETING(SMM)
- What is Social Media?
- Benefits of using Social Media
- Social Media Metrics in SEO
- Future Trends
- Social Media Tools
- SMM Strategies & Planning
- Link Building vs. Brand Building
MODULE 5
VARIOUS DIGITAL MARKETING METHODS
SOCIAL MEDIA MARKETING-
- Understanding Social Media Marketing
- Marketing on Social Networking Websites
- Session 1- Detailed discussion on Facebook marketing
- Session 2- Detailed discussion on Twitter marketing
- Session 3- Detailed discussion on LinkedIn marketing
- Session 4- Detailed discussion on YouTube marketing
- Viral Marketing
- Creating Social Media Marketing Strategy
EMAIL MARKETING-
- Understanding E-mail marketing
- Best Practices of E-mail marketing
- Writing quality creative e-mail content
- Using Software for Digital Marketing
- Biggest challenge in Email Marketing
ONLINE ADVERTISING-
- Understanding Online marketing & its types
- Display Advertising: Banner, Rich Media, Pop ups ads
- Contextual Advertising: In-text, In -image, In-video ads
- Tracking & measuring ROI of online advertising
- Creating Online Advertising strategy
E-COMMERCE MARKETING-
- What is E -commerce
- Studying E-commerce website and their features
- Upcoming trends of E-commerce websites
- Building E-commerce marketing strategy
MOBILE WEB MARKETING-
- Understanding Mobile web marketing
- Fundamentals of Mobile marketing
- Detailed discussion on advertising on mobile
- Targeting marketing on mobile through apps, location & search engines
- SMS marketing
MODULE 6
- SALES FUNNEL
- Introduction
- Phases of sales funnel
- Creation of sales funnel from scrath
- Applications of sales funnel in content marketing
MODULE 7: LIVE PROJECT